Arabic
editor & writer
based in London
يا هلا
With a deep understanding of both Arabic and English; languages and cultures, dialects and ways of life, I set up my own consultancy to advise and share what I have learnt from my experiences. I value the differences and nuances words bring, and enjoy the challenges that come with every brief. So if you’re looking to localise your website, edit or transcreate your creative copy or script to your own specific needs, I’d love to make it work for you and your Arabic-speaking target market.
My works include creative advertising copywriting, editing, MTPE, subtitling, as well as fashion, lifestyle and travel website content localising. Having started as a VO artist myself, I went on to coaching, script supervising and directing VO talents in recording & post-production sessions in London studios. I have worked on documentary scripts, content matrix, SEO editing & proofreading. In addition to that, I am consulted to provide research for concept & sense checks, originating names as well as adapting pitch presentations & storyboards. I don’t work on legal/technical translations, but have worked alongside legal teams on editing cookie policies, privacy policies, T&C’s and Terms of Service.
Throughout my career, I’ve been fortunate enough to have worked with some amazing people at some of the world’s leading creative agencies on global brands such as Apple, Aramco, Bio-Oil, Dove, Dubai Tourism, Facebook, Hotel Chocolat, International Women’s Day, Lipton, Loro Piana, NEOM, Nespresso, Qatar Tourism, Rolex, Suitcase online magazine, to name but a few.
نبذة عني
Digital Magazines
Editing translations and curating Arabic articles on culture, fashion, travel and lifestyle for destination magazines such as the Suitcase annual issues featuring ‘Diriyah, KSA’, and special editions for London’s Westfield and Bicester Village
Website content
Lead editor, copywriter and content translator for e-commerce websites. Originating new concepts, special pages, collaborations and features for Ramadan, the Eids, London and Milan Fashion weeks, to develop higher rates of conversions
Post-production & Documentaries
Clients include TBWA/MAL for Apple’s advertising, social media and post-production, RD Content’s 4-episode e-sports documentary script adaptation,VO directing and post-production editing for Aramco and Formula 1, and translations for subtitling, such as the YouTube documentary ‘Disparity’, and corporate and NGO films among them the UN’s Zero Hunger Challenge, G20 Summit & Crisis Action commentary
*ALL examples of works on this site are the property of my clients.
Advertising campaigns
Transcreating, editing copy, dubbing, and subtitling for high-profile advertising campaigns, among them the Rolex Perpetual Planet short films, Tiffany & Co., ‘Visit Dubai’ short films featuring Jessica Alba and Zac Efron, FIFA World Cup Qatar 2022. As well as recording ADR sessions for feature films and shows such as Howard J Ford’s ‘Never Let Go’ and Netflix’s ‘Young Wallander’